Most brand consultancies will help you design a visual identity for your company, they’ll refer to it as “your brand” and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on…

What they don’t do is develop a proper brand strategy which affects all aspects of your company – after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand – without a brand book in sight – just steadfast principles and a path less traveled.

There’s more than one way to build a brand.

I don’t have full-time employees who need to “learn on the job”, instead I only work with hand-picked professionals with the right experience and knowledge for your project.

I’m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website…).

Without full-time employees and a fancy office in a prime location, I can keep my overhead down – a win-win for the both of us.

If you ask a brand consultancy to help you build your brand their “recommendation” will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn’t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.

I will ensure you only invest where it’s needed – in order to build your brand.

No brand is created equal and all companies have different resources and priorities. So why should you all be expected to follow the creative agency’s pace? I’m happy for you to start-stop, change your mind and start again. Your needs come first – I’m just here to help.