July 6, 2015

Evening Standard / Andy Murray Brand Value Interview

Andy Murray’s Brand Value Interview

I was asked by The Evening Standard to comment on how marriage would impact the value of two times Wimbledon winner Andy Murray’s brand. Here’s what I said:

Being seen with Kim and especially now being married, the subliminal messages are, that he is more established. He is now open to a larger and more affulent audience (married couples with kids). Not only can he endorse “male” produce, but as a couple they can also endorse more “feminine”¬†products as well. So with her, you double the sale.

About The Brand Specialist
Rikard is an award-winning Creative Director and Brand Strategist with a diverse experience from Brand Consultancies, Advertising, and Innovation Agencies. His client list has become quite impressive over the years, with projects ranging from Icelandair Corporate Identity to Mercedes-Benz repositioning Ad-Campaign.