March 6, 2007

Global Norwegian Brands Interview

Why are there so few global Norwegian brands? And what can be done?

I was interviewed by a Norwegian newspaper about global Norwegian brands, or the lack thereof.

While Sweden has global brands such as Volvo and Ericsson, Ikea and Absolut, France has Champagne and Cuba is associated with expensive cigars, we have then to ask the question: Which brands globally are associated with Norway? And why are there so few?

About The Brand Specialist
Rikard is an award-winning Creative Director and Brand Strategist with a diverse experience from Brand Consultancies, Advertising, and Innovation Agencies. His client list has become quite impressive over the years, with projects ranging from Icelandair Corporate Identity to Mercedes-Benz repositioning Ad-Campaign.