May 24, 2015

Gumball3000 / Porsche 918 Event

Joined the Porsche 918 team at the Gumball3000 rally.

It was a pleasure to join the Porsche 918 team for the an annual British 3,000-mile (4,800 km) international celebrity Gumball3000 rally.

The Porsche 918 Spyder is a mid-engined plug-in hybrid. The Spyder is powered by a naturally aspirated 4.6-litre V8 engine, developing 608 metric horsepower, with two electric motors delivering an additional 279 metric horsepower for a combined output of 887 metric horsepower (652 kW). The 918 Spyder’s 6.8 kWh lithium-ion battery pack delivers an all-electric range of 19 km (12 mi) under EPA’s five-cycle tests. The car has a top speed of around 340 km/h (210 mph).

The 918 Spyder is a limited edition Hypercar, with 918 units manufactured and sold as a 2014 model year. Production began on September 18, 2013, with deliveries initially scheduled to begin in December 2013. The starting price was US$847,000. The 918 Spyder was sold out in December 2014. The country with the most orders was the United States with 294 units.

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About The Brand Specialist
Rikard is an award-winning Creative Director and Brand Strategist with a diverse experience from Brand Consultancies, Advertising, and Innovation Agencies. His client list has become quite impressive over the years, with projects ranging from Icelandair Corporate Identity to Mercedes-Benz repositioning Ad-Campaign.