DRC Presidential Election Strategy Development

As the Democratic Republic of Congo (DRC)’s 2017 presidential election was approaching one of it’s presidential candidates requested my services.

How do brand a presidential candidate.

I helped develop not only an election winning Brand Strategy but also oversee the execution of that strategy through all Brand Touch-Ponts.

Communication Consulting:

Develop campaign position.
Develop ‘top-down’ campaign messages.
Develop communication ideas.
Develop awareness ideas.
Develop social movement initiatives.
Develop social media initiatives.
Marketing Management
Design campaign profile and guidelines.
Design, develop and manage campaign website.
Design, develop and manage personal Facebook page.
Design marketing materials such as posters, billboards, t-shirts, leaflets, etc…

Creative Direction:

Creative direction of all online marketing channels such as websites, social media, etc..
Creative direction of all off-line marketing materials such as posters, billboards, t-shirts, leaflets, etc…
Sign-off all communication materials to ensure visual and messaging consistency.
Project Management
Set up a web-based project management system to give all involved parties access to all relevant conversations and information in real-time.
Set up sign-off procedures to ensure quality and consistency across all media channels.
Source, brief and manage any additional consultants, agencies and/or freelances required.