DRC Presidential Election Strategy Development


As the Democratic Republic of Congo (DRC)’s 2017 presidential election was approaching one of it’s presidential candidates requested my services.


How do brand a presidential candidate.


I helped develop not only an election winning Brand Strategy but also oversee the execution of that strategy through all Brand Touch-Ponts.

Project Info

Communication Consulting:

  • Develop campaign position.
  • Develop ‘top-down’ campaign messages.
  • Develop communication ideas.
  • Develop awareness ideas.
  • Develop social movement initiatives.
  • Develop social media initiatives.
  • Marketing Management
  • Design campaign profile and guidelines.
  • Design, develop and manage campaign website.
  • Design, develop and manage personal Facebook page.
  • Design marketing materials such as posters, billboards, t-shirts, leaflets, etc…

Project Info

Creative Direction:

  • Creative direction of all online marketing channels such as websites, social media, etc..
  • Creative direction of all off-line marketing materials such as posters, billboards, t-shirts, leaflets, etc…
  • Sign-off all communication materials to ensure visual and messaging consistency.
  • Project Management
  • Set up a web-based project management system to give all involved parties access to all relevant conversations and information in real-time.
  • Set up sign-off procedures to ensure quality and consistency across all media channels.
  • Source, brief and manage any additional consultants, agencies and/or freelances required.