Xquisitus Brand Strategy


Xquisitus are specialists in the provision of luxury lifestyle enhancement, events management and business solutions. They pride ourselves on being proactive and creative in helping their members obtain and achieve all that they want from life. They are experts in surpassing obstacles and providing solutions to whatever their members needs are. They are discreet, thorough, respectful and very culturally aware.

Membership numbers are capped in order to maintain quality control and ensure that they are able to properly address their members needs and expectations.


Xquisitus lives in the world of luxury and high net worth individuals. It’s current logo and visual identity was not sending the right message about the company’s unparalleled service. There was also a lack of a clear and concise brand position for the company to aim for.


Whilst Xquisitus’s competitors are all waiting hand and feet on their clients and positioning themselves as “waiters” Xquisitus takes it a step further and becomes the ‘butler” who anticipates their client’s needs. A new strong and distinctive logo and visual identity was developed to reinforce the new brand position.

Project Info

Services: Brand Strategy Consulting