Rikard is an award winning Creative Director and Brand Strategist with a diverse experience from Brand Consultancies, Advertising and Innovation Agencies. His client list has become quite impressive over the years, with projects ranging from Icelandair Corporate Identity to Mercedes-Benz repositioning Ad-Campaign.
He believes any creative project, be it a corporate identity, new web site or an interactive advertising campaign, are never an end in itself but merely a means to an end. Understanding the clients brand and business strategy, combined with a deep insight into what makes customers do, buy and love the things they do, makes the agency the ideal partner and creator of intangible competitive advantage. Accepting that design has a job to do makes us recognise that it’s not about getting the design right – it’s knowing what the right design is