LEARN HOW TO\u00a0BUILD YOUR BRAND<\/h1>\n
LEARN MORE<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
THERE’S MORE THAN ONE WAY TO BUILD A BRAND<\/h1>\n
LEARN MORE<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
BUILD A STRONG & EFFECTIVE BRAND<\/h1>\n
LEARN MORE<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”bottom” rt_grid=”true” rt_equal_heights=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”parallax” rt_bg_parallax_effect=”1″ rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_video_format=”self-hosted” rt_row_width=”default” rt_row_placement=”true” rt_padding_top=”45″ rt_padding_bottom=”45″][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
BUILD A [rt_highlight]STRONG[\/rt_highlight] & [rt_highlight]EFFECTIVE[\/rt_highlight] BRAND<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]<\/span>DISCOVER MORE<\/a><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”bottom” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted”][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\n\n\n\n\n\n\t\t\t \n\t\t\t\n\t\t\t \n\t\t\t\t![\"\"](\"https:\/\/thebrandspecialist.com\/wp-content\/uploads\/2010\/08\/service-build-new-brand1.jpg\")
<\/a> \n\t\t\t<\/div> \n\t\t<\/div> \n\t\n\n\t\n\t\t\t\t\t\t\n\t\t\n\n\t\t\t\t\t\t\t\t\n\t\t\t\tBuild a New Brand<\/a><\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tLooking to build a new brand from the ground up? <\/p>\n\t\t\t\t
Details<\/a><\/div><\/div> \t\t\n\n\t\t<\/div>\n\t\t\n\n\t\n<\/div><\/div>\n\n\n\n\n\t\t\t \n\t\t\t\n\t\t\t \n\t\t\t\t![\"\"](\"https:\/\/thebrandspecialist.com\/wp-content\/uploads\/2010\/08\/service-re-position-brand1.jpg\")
<\/a> \n\t\t\t<\/div> \n\t\t<\/div> \n\t\n\n\t\n\t\t\t\t\t\t\n\t\t\n\n\t\t\t\t\t\t\t\t\n\t\t\t\tRe-Position An Existing Brand<\/a><\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tLooking to re-position your brand?<\/p>\n\t\t\t\t
Details<\/a><\/div><\/div> \t\t\n\n\t\t<\/div>\n\t\t\n\n\t\n<\/div><\/div>\n\n\n\n\n\t\t\t \n\t\t\t\n\t\t\t \n\t\t\t\t![\"\"](\"https:\/\/thebrandspecialist.com\/wp-content\/uploads\/2010\/08\/service-fading-brand1.jpg\")
<\/a> \n\t\t\t<\/div> \n\t\t<\/div> \n\t\n\n\t\n\t\t\t\t\t\t\n\t\t\n\n\t\t\t\t\t\t\t\t\n\t\t\t\tRe-Build a Fading Brand<\/a><\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tNo longer top dog?<\/p>\n\t\t\t\t
Details<\/a><\/div><\/div> \t\t\n\n\t\t<\/div>\n\t\t\n\n\t\n<\/div><\/div>\n<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_equal_heights=”true” rt_col_anim=”true” rt_row_paddings=”false” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted”][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_padding_left=”50px” rt_padding_top=”30px” rt_padding_bottom=”30px”]\n\t\t\t\t\t\tBRAND INSIGHT<\/span>PERCEPTION WARFARE<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\nCustomers base their purchase decisions on their perception of reality and not reality itself. A product that is perceived to be of better quality, will then be of better quality – at least in their minds, where purchase decisions are made.<\/h6>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”no-repeat” rt_bg_size=”auto auto” rt_bg_position=”center bottom” rt_bg_attachment=”scroll” rt_padding_top=”40px”][vc_single_image image=”2290″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes” rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tLATEST<\/span>PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]A few of my projects…[\/vc_column_text]See All Projects<\/a>[\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”top” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tNEWSLETTER<\/span>SIGNUP<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Get the latest brand updates and insights by email. No spam ever. Promise![\/vc_column_text][vc_column_text][sibwp_form id=2][\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tTOP FIVE REASONS TO USE<\/span>THE BRAND SPECIALIST<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Why I’m your brand guy…[\/vc_column_text]- 1<\/div>You\u2019ll get a proper brand strategy<\/div><\/div>
Most brand consultancies will\u00a0help you\u00a0design a visual identity for your company, they\u2019ll refer to it as \u201cyour brand\u201d and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on\u2026<\/p>\n
What they don\u2019t do is develop a proper brand strategy which affects all aspects of your company \u2013 after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand \u2013 without a brand book in sight \u2013 just steadfast principles and a path less traveled.<\/p>\n
There\u2019s more than one way to build a brand.<\/p>\n<\/div><\/li>
- 2<\/div>I only work with the best-of-the-best people<\/div><\/div>
I don\u2019t have full-time employees who need to \u201clearn on the job\u201d, instead I only work with hand-picked professionals with the right experience and knowledge for your project.<\/p>\n
I\u2019m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website\u2026).<\/p>\n<\/div><\/li>
- 3<\/div>You\u2019ll get the best value for money<\/div><\/div>
Without full-time employees and a fancy office in a prime location, I can keep my overhead down \u2013 a win-win for\u00a0the both of us.<\/p>\n<\/div><\/li>
- 4<\/div>Your brand comes first<\/div><\/div>
If you ask a brand consultancy to help you build your brand their \u201crecommendation\u201d will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn\u2019t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.<\/p>\n
I will ensure you only invest where it\u2019s needed \u2013 in order to build your brand.<\/p>\n<\/div><\/li>
- 5<\/div>I\u2019m very flexible<\/div><\/div>
No brand is created equal and all companies have different resources and priorities.\u00a0So why should you all be expected to follow the creative agency\u2019s pace? I\u2019m happy for you to start-stop, change your mind and start again. Your needs come first \u2013 I\u2019m just here to help.<\/p>\n<\/div><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-1″ rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”150″ rt_padding_bottom=”150″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tBRAND INSIGHT<\/span>BRAND VS. BRAND IDENTITY<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\n
Most brand consultancies are design agencies doing corporate identity.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”20″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>BRAND INSIGHT<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/6″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\n\n\n\t![\"\"](\"https:\/\/thebrandspecialist.com\/wp-content\/uploads\/2017\/10\/testimonials-kanya.jpg\")
<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him. \t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tKanya King MBE \n\t\t- Founder and CEO<\/span>\t\t\n\t\tMOBO<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t![\"\"](\"https:\/\/thebrandspecialist.com\/wp-content\/uploads\/2014\/01\/testimonials-guy.jpg\")
<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is top class creative thinker\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tGuy Shone \n\t\t- Founder<\/span>\t\t\n\t\tExplain The Market<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t![\"\"](\"https:\/\/thebrandspecialist.com\/wp-content\/uploads\/2014\/01\/testimonials-don.jpg\")
<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard has the fabled \u2018flare\u2019 factor which can\u2019t be learned\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tDon McIntyre \n\t\t- Programme Director & Creative Technologist<\/span>\t\t\n\t\tThe Institute for Design Innovation<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t![\"\"](\"https:\/\/thebrandspecialist.com\/wp-content\/uploads\/2014\/01\/testimonials-jon.jpg\")
<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tIt is easy for me to recommend Rikard for any type of project\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tJon Doviken \n\t\t- Assistant to the General Secretary<\/span>\t\t\n\t\tFIFA<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t![\"\"](\"https:\/\/thebrandspecialist.com\/wp-content\/uploads\/2018\/04\/testimonials-frank.jpg\")
<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tFrank Sandsund \n\t\t- National Co-Ordinator <\/span>\t\t\n\t\t\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>
<\/a> \n\t\t\t<\/div> \n\t\t<\/div> \n\t\n\n\t\n\t\t\t\t\t\t\n\t\tBuild a New Brand<\/a><\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tLooking to build a new brand from the ground up? <\/p>\n\t\t\t\t
Details<\/a><\/div><\/div> \t\t\n\n\t\t<\/div>\n\t\t\n\n\t\n<\/div><\/div>\n\n\n\n\n\t\t\t \n\t\t\t\n\t\t\t \n\t\t\t\t<\/a> \n\t\t\t<\/div> \n\t\t<\/div> \n\t\n\n\t\n\t\t\t\t\t\t\n\t\t\n\n\t\t\t\t\t\t\t\t\n\t\t\t\tRe-Position An Existing Brand<\/a><\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tLooking to re-position your brand?<\/p>\n\t\t\t\t
Details<\/a><\/div><\/div> \t\t\n\n\t\t<\/div>\n\t\t\n\n\t\n<\/div><\/div>\n\n\n\n\n\t\t\t \n\t\t\t\n\t\t\t \n\t\t\t\t<\/a> \n\t\t\t<\/div> \n\t\t<\/div> \n\t\n\n\t\n\t\t\t\t\t\t\n\t\t\n\n\t\t\t\t\t\t\t\t\n\t\t\t\tRe-Build a Fading Brand<\/a><\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tNo longer top dog?<\/p>\n\t\t\t\t
Details<\/a><\/div><\/div> \t\t\n\n\t\t<\/div>\n\t\t\n\n\t\n<\/div><\/div>\n<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_equal_heights=”true” rt_col_anim=”true” rt_row_paddings=”false” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted”][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_padding_left=”50px” rt_padding_top=”30px” rt_padding_bottom=”30px”]\n\t\t\t\t\t\tBRAND INSIGHT<\/span>PERCEPTION WARFARE<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\nCustomers base their purchase decisions on their perception of reality and not reality itself. A product that is perceived to be of better quality, will then be of better quality – at least in their minds, where purchase decisions are made.<\/h6>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”no-repeat” rt_bg_size=”auto auto” rt_bg_position=”center bottom” rt_bg_attachment=”scroll” rt_padding_top=”40px”][vc_single_image image=”2290″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes” rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tLATEST<\/span>PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]A few of my projects…[\/vc_column_text]See All Projects<\/a>[\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”top” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tNEWSLETTER<\/span>SIGNUP<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Get the latest brand updates and insights by email. No spam ever. Promise![\/vc_column_text][vc_column_text][sibwp_form id=2][\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tTOP FIVE REASONS TO USE<\/span>THE BRAND SPECIALIST<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Why I’m your brand guy…[\/vc_column_text]- 1<\/div>You\u2019ll get a proper brand strategy<\/div><\/div>
Most brand consultancies will\u00a0help you\u00a0design a visual identity for your company, they\u2019ll refer to it as \u201cyour brand\u201d and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on\u2026<\/p>\n
What they don\u2019t do is develop a proper brand strategy which affects all aspects of your company \u2013 after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand \u2013 without a brand book in sight \u2013 just steadfast principles and a path less traveled.<\/p>\n
There\u2019s more than one way to build a brand.<\/p>\n<\/div><\/li>
- 2<\/div>I only work with the best-of-the-best people<\/div><\/div>
I don\u2019t have full-time employees who need to \u201clearn on the job\u201d, instead I only work with hand-picked professionals with the right experience and knowledge for your project.<\/p>\n
I\u2019m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website\u2026).<\/p>\n<\/div><\/li>
- 3<\/div>You\u2019ll get the best value for money<\/div><\/div>
Without full-time employees and a fancy office in a prime location, I can keep my overhead down \u2013 a win-win for\u00a0the both of us.<\/p>\n<\/div><\/li>
- 4<\/div>Your brand comes first<\/div><\/div>
If you ask a brand consultancy to help you build your brand their \u201crecommendation\u201d will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn\u2019t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.<\/p>\n
I will ensure you only invest where it\u2019s needed \u2013 in order to build your brand.<\/p>\n<\/div><\/li>
- 5<\/div>I\u2019m very flexible<\/div><\/div>
No brand is created equal and all companies have different resources and priorities.\u00a0So why should you all be expected to follow the creative agency\u2019s pace? I\u2019m happy for you to start-stop, change your mind and start again. Your needs come first \u2013 I\u2019m just here to help.<\/p>\n<\/div><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-1″ rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”150″ rt_padding_bottom=”150″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tBRAND INSIGHT<\/span>BRAND VS. BRAND IDENTITY<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\n
Most brand consultancies are design agencies doing corporate identity.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”20″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>BRAND INSIGHT<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/6″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him. \t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tKanya King MBE \n\t\t- Founder and CEO<\/span>\t\t\n\t\tMOBO<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is top class creative thinker\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tGuy Shone \n\t\t- Founder<\/span>\t\t\n\t\tExplain The Market<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard has the fabled \u2018flare\u2019 factor which can\u2019t be learned\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tDon McIntyre \n\t\t- Programme Director & Creative Technologist<\/span>\t\t\n\t\tThe Institute for Design Innovation<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tIt is easy for me to recommend Rikard for any type of project\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tJon Doviken \n\t\t- Assistant to the General Secretary<\/span>\t\t\n\t\tFIFA<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tFrank Sandsund \n\t\t- National Co-Ordinator <\/span>\t\t\n\t\t\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>
<\/a> \n\t\t\t<\/div> \n\t\t<\/div> \n\t\n\n\t\n\t\t\t\t\t\t\n\t\tRe-Position An Existing Brand<\/a><\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tLooking to re-position your brand?<\/p>\n\t\t\t\t
Details<\/a><\/div><\/div> \t\t\n\n\t\t<\/div>\n\t\t\n\n\t\n<\/div><\/div>\n\n\n\n\n\t\t\t \n\t\t\t\n\t\t\t \n\t\t\t\t<\/a> \n\t\t\t<\/div> \n\t\t<\/div> \n\t\n\n\t\n\t\t\t\t\t\t\n\t\t\n\n\t\t\t\t\t\t\t\t\n\t\t\t\tRe-Build a Fading Brand<\/a><\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tNo longer top dog?<\/p>\n\t\t\t\t
Details<\/a><\/div><\/div> \t\t\n\n\t\t<\/div>\n\t\t\n\n\t\n<\/div><\/div>\n<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_equal_heights=”true” rt_col_anim=”true” rt_row_paddings=”false” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted”][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_padding_left=”50px” rt_padding_top=”30px” rt_padding_bottom=”30px”]\n\t\t\t\t\t\tBRAND INSIGHT<\/span>PERCEPTION WARFARE<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\nCustomers base their purchase decisions on their perception of reality and not reality itself. A product that is perceived to be of better quality, will then be of better quality – at least in their minds, where purchase decisions are made.<\/h6>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”no-repeat” rt_bg_size=”auto auto” rt_bg_position=”center bottom” rt_bg_attachment=”scroll” rt_padding_top=”40px”][vc_single_image image=”2290″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes” rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tLATEST<\/span>PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]A few of my projects…[\/vc_column_text]See All Projects<\/a>[\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”top” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tNEWSLETTER<\/span>SIGNUP<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Get the latest brand updates and insights by email. No spam ever. Promise![\/vc_column_text][vc_column_text][sibwp_form id=2][\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tTOP FIVE REASONS TO USE<\/span>THE BRAND SPECIALIST<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Why I’m your brand guy…[\/vc_column_text]- 1<\/div>You\u2019ll get a proper brand strategy<\/div><\/div>
Most brand consultancies will\u00a0help you\u00a0design a visual identity for your company, they\u2019ll refer to it as \u201cyour brand\u201d and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on\u2026<\/p>\n
What they don\u2019t do is develop a proper brand strategy which affects all aspects of your company \u2013 after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand \u2013 without a brand book in sight \u2013 just steadfast principles and a path less traveled.<\/p>\n
There\u2019s more than one way to build a brand.<\/p>\n<\/div><\/li>
- 2<\/div>I only work with the best-of-the-best people<\/div><\/div>
I don\u2019t have full-time employees who need to \u201clearn on the job\u201d, instead I only work with hand-picked professionals with the right experience and knowledge for your project.<\/p>\n
I\u2019m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website\u2026).<\/p>\n<\/div><\/li>
- 3<\/div>You\u2019ll get the best value for money<\/div><\/div>
Without full-time employees and a fancy office in a prime location, I can keep my overhead down \u2013 a win-win for\u00a0the both of us.<\/p>\n<\/div><\/li>
- 4<\/div>Your brand comes first<\/div><\/div>
If you ask a brand consultancy to help you build your brand their \u201crecommendation\u201d will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn\u2019t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.<\/p>\n
I will ensure you only invest where it\u2019s needed \u2013 in order to build your brand.<\/p>\n<\/div><\/li>
- 5<\/div>I\u2019m very flexible<\/div><\/div>
No brand is created equal and all companies have different resources and priorities.\u00a0So why should you all be expected to follow the creative agency\u2019s pace? I\u2019m happy for you to start-stop, change your mind and start again. Your needs come first \u2013 I\u2019m just here to help.<\/p>\n<\/div><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-1″ rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”150″ rt_padding_bottom=”150″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tBRAND INSIGHT<\/span>BRAND VS. BRAND IDENTITY<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\n
Most brand consultancies are design agencies doing corporate identity.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”20″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>BRAND INSIGHT<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/6″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him. \t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tKanya King MBE \n\t\t- Founder and CEO<\/span>\t\t\n\t\tMOBO<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is top class creative thinker\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tGuy Shone \n\t\t- Founder<\/span>\t\t\n\t\tExplain The Market<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard has the fabled \u2018flare\u2019 factor which can\u2019t be learned\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tDon McIntyre \n\t\t- Programme Director & Creative Technologist<\/span>\t\t\n\t\tThe Institute for Design Innovation<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tIt is easy for me to recommend Rikard for any type of project\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tJon Doviken \n\t\t- Assistant to the General Secretary<\/span>\t\t\n\t\tFIFA<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tFrank Sandsund \n\t\t- National Co-Ordinator <\/span>\t\t\n\t\t\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>
<\/a> \n\t\t\t<\/div> \n\t\t<\/div> \n\t\n\n\t\n\t\t\t\t\t\t\n\t\tRe-Build a Fading Brand<\/a><\/h5>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tNo longer top dog?<\/p>\n\t\t\t\t
Details<\/a><\/div><\/div> \t\t\n\n\t\t<\/div>\n\t\t\n\n\t\n<\/div><\/div>\n<\/div>\n<\/div>\n[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_equal_heights=”true” rt_col_anim=”true” rt_row_paddings=”false” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted”][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_padding_left=”50px” rt_padding_top=”30px” rt_padding_bottom=”30px”]\n\t\t\t\t\t\tBRAND INSIGHT<\/span>PERCEPTION WARFARE<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\nCustomers base their purchase decisions on their perception of reality and not reality itself. A product that is perceived to be of better quality, will then be of better quality – at least in their minds, where purchase decisions are made.<\/h6>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”no-repeat” rt_bg_size=”auto auto” rt_bg_position=”center bottom” rt_bg_attachment=”scroll” rt_padding_top=”40px”][vc_single_image image=”2290″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes” rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tLATEST<\/span>PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]A few of my projects…[\/vc_column_text]See All Projects<\/a>[\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”top” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tNEWSLETTER<\/span>SIGNUP<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Get the latest brand updates and insights by email. No spam ever. Promise![\/vc_column_text][vc_column_text][sibwp_form id=2][\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tTOP FIVE REASONS TO USE<\/span>THE BRAND SPECIALIST<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Why I’m your brand guy…[\/vc_column_text]- 1<\/div>You\u2019ll get a proper brand strategy<\/div><\/div>
Most brand consultancies will\u00a0help you\u00a0design a visual identity for your company, they\u2019ll refer to it as \u201cyour brand\u201d and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on\u2026<\/p>\n
What they don\u2019t do is develop a proper brand strategy which affects all aspects of your company \u2013 after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand \u2013 without a brand book in sight \u2013 just steadfast principles and a path less traveled.<\/p>\n
There\u2019s more than one way to build a brand.<\/p>\n<\/div><\/li>
- 2<\/div>I only work with the best-of-the-best people<\/div><\/div>
I don\u2019t have full-time employees who need to \u201clearn on the job\u201d, instead I only work with hand-picked professionals with the right experience and knowledge for your project.<\/p>\n
I\u2019m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website\u2026).<\/p>\n<\/div><\/li>
- 3<\/div>You\u2019ll get the best value for money<\/div><\/div>
Without full-time employees and a fancy office in a prime location, I can keep my overhead down \u2013 a win-win for\u00a0the both of us.<\/p>\n<\/div><\/li>
- 4<\/div>Your brand comes first<\/div><\/div>
If you ask a brand consultancy to help you build your brand their \u201crecommendation\u201d will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn\u2019t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.<\/p>\n
I will ensure you only invest where it\u2019s needed \u2013 in order to build your brand.<\/p>\n<\/div><\/li>
- 5<\/div>I\u2019m very flexible<\/div><\/div>
No brand is created equal and all companies have different resources and priorities.\u00a0So why should you all be expected to follow the creative agency\u2019s pace? I\u2019m happy for you to start-stop, change your mind and start again. Your needs come first \u2013 I\u2019m just here to help.<\/p>\n<\/div><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-1″ rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”150″ rt_padding_bottom=”150″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tBRAND INSIGHT<\/span>BRAND VS. BRAND IDENTITY<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\n
Most brand consultancies are design agencies doing corporate identity.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”20″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>BRAND INSIGHT<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/6″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him. \t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tKanya King MBE \n\t\t- Founder and CEO<\/span>\t\t\n\t\tMOBO<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is top class creative thinker\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tGuy Shone \n\t\t- Founder<\/span>\t\t\n\t\tExplain The Market<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard has the fabled \u2018flare\u2019 factor which can\u2019t be learned\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tDon McIntyre \n\t\t- Programme Director & Creative Technologist<\/span>\t\t\n\t\tThe Institute for Design Innovation<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tIt is easy for me to recommend Rikard for any type of project\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tJon Doviken \n\t\t- Assistant to the General Secretary<\/span>\t\t\n\t\tFIFA<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tFrank Sandsund \n\t\t- National Co-Ordinator <\/span>\t\t\n\t\t\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>
PERCEPTION WARFARE<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\nCustomers base their purchase decisions on their perception of reality and not reality itself. A product that is perceived to be of better quality, will then be of better quality – at least in their minds, where purchase decisions are made.<\/h6>\n
[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”no-repeat” rt_bg_size=”auto auto” rt_bg_position=”center bottom” rt_bg_attachment=”scroll” rt_padding_top=”40px”][vc_single_image image=”2290″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row disable_element=”yes” rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tLATEST<\/span>PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]A few of my projects…[\/vc_column_text]See All Projects<\/a>[\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”top” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tNEWSLETTER<\/span>SIGNUP<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Get the latest brand updates and insights by email. No spam ever. Promise![\/vc_column_text][vc_column_text][sibwp_form id=2][\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tTOP FIVE REASONS TO USE<\/span>THE BRAND SPECIALIST<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Why I’m your brand guy…[\/vc_column_text]- 1<\/div>You\u2019ll get a proper brand strategy<\/div><\/div>
Most brand consultancies will\u00a0help you\u00a0design a visual identity for your company, they\u2019ll refer to it as \u201cyour brand\u201d and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on\u2026<\/p>\n
What they don\u2019t do is develop a proper brand strategy which affects all aspects of your company \u2013 after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand \u2013 without a brand book in sight \u2013 just steadfast principles and a path less traveled.<\/p>\n
There\u2019s more than one way to build a brand.<\/p>\n<\/div><\/li>
- 2<\/div>I only work with the best-of-the-best people<\/div><\/div>
I don\u2019t have full-time employees who need to \u201clearn on the job\u201d, instead I only work with hand-picked professionals with the right experience and knowledge for your project.<\/p>\n
I\u2019m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website\u2026).<\/p>\n<\/div><\/li>
- 3<\/div>You\u2019ll get the best value for money<\/div><\/div>
Without full-time employees and a fancy office in a prime location, I can keep my overhead down \u2013 a win-win for\u00a0the both of us.<\/p>\n<\/div><\/li>
- 4<\/div>Your brand comes first<\/div><\/div>
If you ask a brand consultancy to help you build your brand their \u201crecommendation\u201d will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn\u2019t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.<\/p>\n
I will ensure you only invest where it\u2019s needed \u2013 in order to build your brand.<\/p>\n<\/div><\/li>
- 5<\/div>I\u2019m very flexible<\/div><\/div>
No brand is created equal and all companies have different resources and priorities.\u00a0So why should you all be expected to follow the creative agency\u2019s pace? I\u2019m happy for you to start-stop, change your mind and start again. Your needs come first \u2013 I\u2019m just here to help.<\/p>\n<\/div><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-1″ rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”150″ rt_padding_bottom=”150″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tBRAND INSIGHT<\/span>BRAND VS. BRAND IDENTITY<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\n
Most brand consultancies are design agencies doing corporate identity.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”20″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>BRAND INSIGHT<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/6″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him. \t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tKanya King MBE \n\t\t- Founder and CEO<\/span>\t\t\n\t\tMOBO<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is top class creative thinker\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tGuy Shone \n\t\t- Founder<\/span>\t\t\n\t\tExplain The Market<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard has the fabled \u2018flare\u2019 factor which can\u2019t be learned\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tDon McIntyre \n\t\t- Programme Director & Creative Technologist<\/span>\t\t\n\t\tThe Institute for Design Innovation<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tIt is easy for me to recommend Rikard for any type of project\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tJon Doviken \n\t\t- Assistant to the General Secretary<\/span>\t\t\n\t\tFIFA<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tFrank Sandsund \n\t\t- National Co-Ordinator <\/span>\t\t\n\t\t\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>
PROJECTS<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]A few of my projects…[\/vc_column_text]See All Projects<\/a>[\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_borders=”top” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tNEWSLETTER<\/span>SIGNUP<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Get the latest brand updates and insights by email. No spam ever. Promise![\/vc_column_text][vc_column_text][sibwp_form id=2][\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tTOP FIVE REASONS TO USE<\/span>THE BRAND SPECIALIST<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Why I’m your brand guy…[\/vc_column_text]- 1<\/div>You\u2019ll get a proper brand strategy<\/div><\/div>
Most brand consultancies will\u00a0help you\u00a0design a visual identity for your company, they\u2019ll refer to it as \u201cyour brand\u201d and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on\u2026<\/p>\n
What they don\u2019t do is develop a proper brand strategy which affects all aspects of your company \u2013 after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand \u2013 without a brand book in sight \u2013 just steadfast principles and a path less traveled.<\/p>\n
There\u2019s more than one way to build a brand.<\/p>\n<\/div><\/li>
- 2<\/div>I only work with the best-of-the-best people<\/div><\/div>
I don\u2019t have full-time employees who need to \u201clearn on the job\u201d, instead I only work with hand-picked professionals with the right experience and knowledge for your project.<\/p>\n
I\u2019m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website\u2026).<\/p>\n<\/div><\/li>
- 3<\/div>You\u2019ll get the best value for money<\/div><\/div>
Without full-time employees and a fancy office in a prime location, I can keep my overhead down \u2013 a win-win for\u00a0the both of us.<\/p>\n<\/div><\/li>
- 4<\/div>Your brand comes first<\/div><\/div>
If you ask a brand consultancy to help you build your brand their \u201crecommendation\u201d will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn\u2019t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.<\/p>\n
I will ensure you only invest where it\u2019s needed \u2013 in order to build your brand.<\/p>\n<\/div><\/li>
- 5<\/div>I\u2019m very flexible<\/div><\/div>
No brand is created equal and all companies have different resources and priorities.\u00a0So why should you all be expected to follow the creative agency\u2019s pace? I\u2019m happy for you to start-stop, change your mind and start again. Your needs come first \u2013 I\u2019m just here to help.<\/p>\n<\/div><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-1″ rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”150″ rt_padding_bottom=”150″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tBRAND INSIGHT<\/span>BRAND VS. BRAND IDENTITY<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\n
Most brand consultancies are design agencies doing corporate identity.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”20″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>BRAND INSIGHT<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/6″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him. \t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tKanya King MBE \n\t\t- Founder and CEO<\/span>\t\t\n\t\tMOBO<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is top class creative thinker\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tGuy Shone \n\t\t- Founder<\/span>\t\t\n\t\tExplain The Market<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard has the fabled \u2018flare\u2019 factor which can\u2019t be learned\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tDon McIntyre \n\t\t- Programme Director & Creative Technologist<\/span>\t\t\n\t\tThe Institute for Design Innovation<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tIt is easy for me to recommend Rikard for any type of project\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tJon Doviken \n\t\t- Assistant to the General Secretary<\/span>\t\t\n\t\tFIFA<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tFrank Sandsund \n\t\t- National Co-Ordinator <\/span>\t\t\n\t\t\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>
SIGNUP<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Get the latest brand updates and insights by email. No spam ever. Promise![\/vc_column_text][vc_column_text][sibwp_form id=2][\/vc_column_text][\/vc_column][vc_column width=”1\/2″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\n\t\t\t\t\t\tTOP FIVE REASONS TO USE<\/span>THE BRAND SPECIALIST<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Why I’m your brand guy…[\/vc_column_text]- 1<\/div>You\u2019ll get a proper brand strategy<\/div><\/div>
Most brand consultancies will\u00a0help you\u00a0design a visual identity for your company, they\u2019ll refer to it as \u201cyour brand\u201d and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on\u2026<\/p>\n
What they don\u2019t do is develop a proper brand strategy which affects all aspects of your company \u2013 after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand \u2013 without a brand book in sight \u2013 just steadfast principles and a path less traveled.<\/p>\n
There\u2019s more than one way to build a brand.<\/p>\n<\/div><\/li>
- 2<\/div>I only work with the best-of-the-best people<\/div><\/div>
I don\u2019t have full-time employees who need to \u201clearn on the job\u201d, instead I only work with hand-picked professionals with the right experience and knowledge for your project.<\/p>\n
I\u2019m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website\u2026).<\/p>\n<\/div><\/li>
- 3<\/div>You\u2019ll get the best value for money<\/div><\/div>
Without full-time employees and a fancy office in a prime location, I can keep my overhead down \u2013 a win-win for\u00a0the both of us.<\/p>\n<\/div><\/li>
- 4<\/div>Your brand comes first<\/div><\/div>
If you ask a brand consultancy to help you build your brand their \u201crecommendation\u201d will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn\u2019t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.<\/p>\n
I will ensure you only invest where it\u2019s needed \u2013 in order to build your brand.<\/p>\n<\/div><\/li>
- 5<\/div>I\u2019m very flexible<\/div><\/div>
No brand is created equal and all companies have different resources and priorities.\u00a0So why should you all be expected to follow the creative agency\u2019s pace? I\u2019m happy for you to start-stop, change your mind and start again. Your needs come first \u2013 I\u2019m just here to help.<\/p>\n<\/div><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-1″ rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”150″ rt_padding_bottom=”150″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tBRAND INSIGHT<\/span>BRAND VS. BRAND IDENTITY<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\n
Most brand consultancies are design agencies doing corporate identity.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”20″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>BRAND INSIGHT<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/6″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him. \t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tKanya King MBE \n\t\t- Founder and CEO<\/span>\t\t\n\t\tMOBO<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is top class creative thinker\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tGuy Shone \n\t\t- Founder<\/span>\t\t\n\t\tExplain The Market<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard has the fabled \u2018flare\u2019 factor which can\u2019t be learned\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tDon McIntyre \n\t\t- Programme Director & Creative Technologist<\/span>\t\t\n\t\tThe Institute for Design Innovation<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tIt is easy for me to recommend Rikard for any type of project\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tJon Doviken \n\t\t- Assistant to the General Secretary<\/span>\t\t\n\t\tFIFA<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tFrank Sandsund \n\t\t- National Co-Ordinator <\/span>\t\t\n\t\t\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>
THE BRAND SPECIALIST<\/h4>\n\t\t\t\t\t<\/div>[vc_column_text]Why I’m your brand guy…[\/vc_column_text]- 1<\/div>You\u2019ll get a proper brand strategy<\/div><\/div>
Most brand consultancies will\u00a0help you\u00a0design a visual identity for your company, they\u2019ll refer to it as \u201cyour brand\u201d and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on\u2026<\/p>\n
What they don\u2019t do is develop a proper brand strategy which affects all aspects of your company \u2013 after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand \u2013 without a brand book in sight \u2013 just steadfast principles and a path less traveled.<\/p>\n
There\u2019s more than one way to build a brand.<\/p>\n<\/div><\/li>
- 2<\/div>I only work with the best-of-the-best people<\/div><\/div>
I don\u2019t have full-time employees who need to \u201clearn on the job\u201d, instead I only work with hand-picked professionals with the right experience and knowledge for your project.<\/p>\n
I\u2019m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website\u2026).<\/p>\n<\/div><\/li>
- 3<\/div>You\u2019ll get the best value for money<\/div><\/div>
Without full-time employees and a fancy office in a prime location, I can keep my overhead down \u2013 a win-win for\u00a0the both of us.<\/p>\n<\/div><\/li>
- 4<\/div>Your brand comes first<\/div><\/div>
If you ask a brand consultancy to help you build your brand their \u201crecommendation\u201d will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn\u2019t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.<\/p>\n
I will ensure you only invest where it\u2019s needed \u2013 in order to build your brand.<\/p>\n<\/div><\/li>
- 5<\/div>I\u2019m very flexible<\/div><\/div>
No brand is created equal and all companies have different resources and priorities.\u00a0So why should you all be expected to follow the creative agency\u2019s pace? I\u2019m happy for you to start-stop, change your mind and start again. Your needs come first \u2013 I\u2019m just here to help.<\/p>\n<\/div><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-1″ rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”150″ rt_padding_bottom=”150″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tBRAND INSIGHT<\/span>BRAND VS. BRAND IDENTITY<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\n
Most brand consultancies are design agencies doing corporate identity.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”20″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>BRAND INSIGHT<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/6″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\r\n\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him. \t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tKanya King MBE \n\t\t- Founder and CEO<\/span>\t\t\n\t\tMOBO<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is top class creative thinker\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tGuy Shone \n\t\t- Founder<\/span>\t\t\n\t\tExplain The Market<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard has the fabled \u2018flare\u2019 factor which can\u2019t be learned\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tDon McIntyre \n\t\t- Programme Director & Creative Technologist<\/span>\t\t\n\t\tThe Institute for Design Innovation<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tIt is easy for me to recommend Rikard for any type of project\r\n\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tJon Doviken \n\t\t- Assistant to the General Secretary<\/span>\t\t\n\t\tFIFA<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.\t\t<\/span>\n\t<\/p>\n\t\n\n\t\t\tFrank Sandsund \n\t\t- National Co-Ordinator <\/span>\t\t\n\t\t\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>
- 1<\/div>You\u2019ll get a proper brand strategy<\/div><\/div>
Most brand consultancies will\u00a0help you\u00a0design a visual identity for your company, they\u2019ll refer to it as \u201cyour brand\u201d and then give you visual identity guidelines (also known as brand identity guidelines or just brand guidelines). They will then leave you to it; find print design agencies, web design agencies and so on\u2026<\/p>\n
What they don\u2019t do is develop a proper brand strategy which affects all aspects of your company \u2013 after all, you can build a brand without having a visual identity. Just think Nelson Mandela, a global brand \u2013 without a brand book in sight \u2013 just steadfast principles and a path less traveled.<\/p>\n
There\u2019s more than one way to build a brand.<\/p>\n<\/div><\/li>
2<\/div>I only work with the best-of-the-best people<\/div><\/div>I don\u2019t have full-time employees who need to \u201clearn on the job\u201d, instead I only work with hand-picked professionals with the right experience and knowledge for your project.<\/p>\n
I\u2019m here to make sure you make the right brand building deceptions and get the best-of-the-best to design your brand touch-points (logo, identity, website\u2026).<\/p>\n<\/div><\/li>
3<\/div>You\u2019ll get the best value for money<\/div><\/div>Without full-time employees and a fancy office in a prime location, I can keep my overhead down \u2013 a win-win for\u00a0the both of us.<\/p>\n<\/div><\/li>
4<\/div>Your brand comes first<\/div><\/div>If you ask a brand consultancy to help you build your brand their \u201crecommendation\u201d will be a new visual identity. If you ask an advertising agency they will say you need a new ad campaign. It doesn\u2019t matter who you ask, they will all try to sell you the skills of the people sitting in their offices twiddling their thumbs.<\/p>\n
I will ensure you only invest where it\u2019s needed \u2013 in order to build your brand.<\/p>\n<\/div><\/li>
5<\/div>I\u2019m very flexible<\/div><\/div>No brand is created equal and all companies have different resources and priorities.\u00a0So why should you all be expected to follow the creative agency\u2019s pace? I\u2019m happy for you to start-stop, change your mind and start again. Your needs come first \u2013 I\u2019m just here to help.<\/p>\n<\/div><\/li><\/ol><\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-1″ rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”150″ rt_padding_bottom=”150″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tBRAND INSIGHT<\/span>BRAND VS. BRAND IDENTITY<\/h1>\n\t\t\t\t\t<\/div>[vc_column_text]<\/p>\n
Most brand consultancies are design agencies doing corporate identity.<\/p>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_column_placement=”middle” rt_row_borders=”” rt_grid=”true” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”20″][vc_column rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]
\n\t\t\t\t\t\tLATEST<\/span>BRAND INSIGHT<\/h4>\n\t\t\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”alt-style-2″ rt_column_placement=”middle” rt_row_borders=”” rt_col_anim=”true” rt_row_paddings=”true” rt_bg_effect=”classic” rt_bg_image_repeat=”repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_video_format=”self-hosted” rt_padding_top=”60″ rt_padding_bottom=”60″][vc_column width=”1\/6″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”][\/vc_column][vc_column width=”2\/3″ rt_wrp_col_paddings=”false” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll”]\r\n\t\t\t\t
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his can do attitude, his ability to understand our brand very quickly and specifically because of his very sound brand and marketing advice and guidance. I would highly recommend him. \t\t<\/span>\n\t<\/p>\n\t
\n\n\t\t\tKanya King MBE \n\t\t- Founder and CEO<\/span>\t\t\n\t\tMOBO<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is top class creative thinker\r\n\t\t<\/span>\n\t<\/p>\n\t
\n\n\t\t\tGuy Shone \n\t\t- Founder<\/span>\t\t\n\t\tExplain The Market<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard has the fabled \u2018flare\u2019 factor which can\u2019t be learned\t\t<\/span>\n\t<\/p>\n\t
\n\n\t\t\tDon McIntyre \n\t\t- Programme Director & Creative Technologist<\/span>\t\t\n\t\tThe Institute for Design Innovation<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tIt is easy for me to recommend Rikard for any type of project\r\n\t\t<\/span>\n\t<\/p>\n\t
\n\n\t\t\tJon Doviken \n\t\t- Assistant to the General Secretary<\/span>\t\t\n\t\tFIFA<\/a>\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\t<\/div>\n\n\n\n\t\n\t\t<\/span>\n\t\t\tRikard is responsive and professional from the start and followed up underway to our immense satisfaction and I recommend him to anyone.\t\t<\/span>\n\t<\/p>\n\t
\n\n\t\t\tFrank Sandsund \n\t\t- National Co-Ordinator <\/span>\t\t\n\t\t\t\t\t\n\t\t\n\n\t<\/div>\n<\/div><\/div>\n<\/div>
![\"\"](\"https:\/\/thebrandspecialist.com\/wp-content\/uploads\/2018\/04\/testimonials-maureen.jpg\")
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