Apple’s ‘Creative’ Brand Position
As Apple became the first $1 trillion public U.S. company, one has to ask the question; how did they manage to build such a strong and effective brand?
Brand Insight
Nike’s ‘Empowering’ Brand Strategy
How Nike became one of the world’s most successful brands due to it’s ‘Empowering’ brand strategy.
Skechers Brand Interview
The Brand Specialist was asked by Brazil’s most respected business magazine Exame to explain how Skechers and their toning shoes have become such a huge sales success.